04 Cases Numbers you can find in a CRM

What changes once a service firm has a system.

Real client projects, from GTM strategy to launching new lead gen channels. Every number comes out of their CRM, not out of a deck.

4×growth in quarterly revenue
3new lead gen channels from zero

A full rebuild of sales and account management

Industry
Web development (white-label for agencies)
Size
11–50 employees
Service
Fractional CRO
Channels
LinkedIn organic · multichannel outreach · SEO
Scope
sales + account management rebuilt
Vitalii Omelchenko
Co-Founder · Codelibry
54%growth in new revenue year over year
$6Mpipeline generated

GTM strategy and a relaunch of the business development team

Industry
IT Services & IT Consulting
Size
51–200 employees
Length
12 months
Region
Ukraine
Service
Fractional CBDO
Anastasiia Piatkovska
COO · Jelvix
100%revenue growth in 6 months
$3Mpipeline in 6 months

4 lead gen channels, $3M of pipeline in 6 months

Industry
Software Development & Outstaffing
Size
11–50 employees
Length
6 months
Region
US, UK, Western Europe
Services
Custom Software Development, Outstaff
Anna Cherwinski
CSO · UppLabs
60meetings booked
15%MQL to closed-won conversion

Lead generation launched from zero

Industry
Team Augmentation
Size
11–50 employees
Length
9 months
Region
US, UK, Germany
Services
Outstaff services
Yegor Gusakov
CEO · QIT Software
Other results
+60 meetingswith decision makers in 6 months

From 4 unsystematic channels to one demand-gen engine that runs

We rebuilt the ICP, cut 60% of the irrelevant funnel and repackaged the offer across 3 verticals. Outbound started producing meetings with real decision makers instead of procurement gatekeepers.

Software services firm
80+ people · US/EU mid-market
+118% YoYnew ARR

Account expansion: from 6% to 32% of new revenue

One large contract carried 70% of the firm's revenue and there was no upsell process. We built the AM function from zero: portfolio split, QBR cadence, expansion targets. A year later expansion produced almost a third of new ARR.

Agency
custom dev + DevOps
$1Mfirst value-based contract

Moving off hourly rates to value-based pricing

We repackaged the enterprise proposal: instead of T&M, a fixed outcomes deal on an annual project. Win rate dropped 12 points, average deal size grew 6.8×.

Enterprise
regulated industry

What service firm owners say about working with me

“I came to the first call with an Upwork account and no positioning, no offer and no read on the competition. Victor pointed straight at a segment with real headroom, we set it as the ICP, and revenue has been growing steadily since.”

Co-Founder · Codelibry

“We are building business development end to end with Victor — outbound, sales and account management. The systematic approach and the honest feedback produce results we did not have before.”

Chief Strategy Officer · MobiDev

“No filler, only practical insights you can act on, drawn from real experience. Victor does what he teaches, and it works.”

CEO · Radency

“I did not need motivation, I needed a repeatable system. That is exactly what Victor gives: honest, to the point, no filler.”

Co-Founder · Mölnir

“Victor understands deeply how to turn presence into a steady sales channel, from the ICP to the structure of lead gen. A practical approach and personal involvement in every case.”

CRO · Triangu

“Nothing one-size-fits-all. Victor was with us at every step, brought his own experience and helped document a clear roadmap. We scaled from 2 to 9 revenue streams.”

COO · Jelvix

“Victor helped us put together the GTM strategy and launch outbound from zero. Instead of scattered attempts, a clear system: who to target, with what offer, through which channels.”

CEO · DigitalSuits

“Victor helped relaunch our outbound lead gen: he audited how we look for clients and gave us clarity on how to speed up the pipeline. We are already closing more deals.”

CEO & Co-Founder · UASOFTDEV
→ Let us talk

One 60-minute call. No pitch.

First we go through your situation. If I see we are a fit, I propose a concrete next step. If not, I say so and move on. No chasing.

What happens on the call
01 The current state of your pipeline and teamTen minutes is enough to see the tightest constraint in your system
02 Whether that constraint can be unblocked, and at what costAt the level of hypotheses, no magic numbers
03 Which format fits you, if anyAudit, Mentoring, CRO MVP or Fractional CRO — or none of them

The first call is a diagnosis, not a sale.