Resources
Guides, playbooks and calculators on GTM, outbound and positioning. The things I actually use with clients.
How to write a multichannel sequence
Email and LinkedIn on the same person: what an email rests on, how many touches to make, what to measure against what. Version 3, August 2026.
- The three anchors of a sequence — signal, data point, segment insight — and how to choose between them
- Why a cold sequence never asks for a call, and what goes there instead
- 2026 benchmarks with a denominator: 7.5M emails and 15.1M LinkedIn touches
The skill for this guide: /multichannel-sequence — installs with one command, works by the same method.
Outbound capacity calculator
How many meetings your infrastructure will carry in a month — and how many domains, mailboxes, LinkedIn accounts and SDRs it takes to reach the number you want.
- Counts both ways: from resources to result, and from a target back to the resources
- Shows the constraint — when SDRs cannot work the replies fast enough and meetings burn
- Cost per meeting, cost per client, and return on what you put in
LinkedIn infographics and carousels
28 carousels and infographics on GTM, sales, outbound and Claude Code, picked by reach since July 2025. Click a card to open the post on LinkedIn. (posts are in Ukrainian)
Start here
The GTM system playbook for an agency
Proposal structure for high-ticket deals
Stages of creating LinkedIn content
How to optimize a LinkedIn profile
10 steps from $0 to $100K a year
Two skills to add after setting up Claude Code
My Claude stack
Intro calls that convert to deals at 30%+
A tier list of lead gen channelsThe full library
The GTM system playbook for an agencyProposal structure for high-ticket dealsTwo skills to add after setting up Claude Code10 steps from $0 to $100K a yearHow to optimize a LinkedIn profileStages of creating LinkedIn contentMy Claude stackIntro calls that convert to deals at 30%+
A weekly content calendar
7 tips for cold emails
Handling objections
Carousels that bring leads
How to generate post ideas
What an agency should do in 2026
How to build an ICP for an IT services firm
Agency GTM strategy for 2026
Fractional CRO: the first month
A bizdev audit in 5 steps
Market analysis: 6 types, 18 tools
A proposal with Claude Code
Words that sell
Why companies choose a service providerA tier list of lead gen channels
What an agency CRO actually does
An agency value proposition
Marketing materials by stage
A motivation system for SDRs and sales
An outbound launch timelineBlog / articles
Long reads on GTM strategy, outbound and positioning for B2B service firms.
SoonMore guides and playbooks
Templates, SOPs and checklists for the remaining blocks of the GTM system.
Soon