Offer Ladder
Free → low → mid → high tiers around one core transformation, checked for cannibalization.
npx skills add victor-shulga/sales-engine-skills/skills/offer-ladderWhat it does
Builds a vertical ascension ladder out of an agency's own services and case studies: tiers around ONE core transformation, an ICP map that widens going down, the trigger and CTA behind every step up, six anti-cannibalization checks, and the month-by-month order to launch the rungs.
Input and output
Key features
- One core transformation across every tier
- Adaptive tiers — gaps marked [TODO], never invented
- Six anti-cannibalization checks, with a fix per failure
- A launch order, not just a structure
- Hands the entry rung to /offer-factory for cold tests
How to install
Node 18+ required. The command installs the skill into the current project folder:
npx skills add victor-shulga/sales-engine-skills/skills/offer-ladderTo keep the skill at hand in every project, add -g:
npx skills add -g victor-shulga/sales-engine-skills/skills/offer-ladderIn Claude Code: unzip the folder offer-ladder into ~/.claude/skills/ and restart the app. In Claude Desktop or on claude.ai: Settings → Capabilities → Skills → upload the same archive.
Download the ZIP · 4 KBOpen the skill's folder on GitHub and save the files. The main file is SKILL.md, and the rest is pulled in from it.
Check it works: type /offer-ladder in the chat — the skill should answer. If it does not: skills are read at session start, so restart Claude.